Recent integrated marketing campaigns 2022 We have loved collating this list of top marketing campaigns from 2022 that were so good they Integrated marketing campaigns are a great way to expand reach, build trust, and improve your bottom line. Using strong imagery and visual creatives can really do the talking and work wonders for content. At First Page Digital, we’ve been keeping a close eye on the latest digital marketing trends and developments in the world of digital marketing and we’re thrilled to share our top three picks What We Like: Starbucks keeps PSL advertisements consistent across all platforms while still adapting to each platform's format, such as Lives for Facebook, Reels for Instagram, and long-form videos for YouTube. Keywords. Marketing campaigns are fun to draw inspiration from. Dumb Ways to Die “Dumb Ways to Die” was a public safety campaign created by Metro Trains in Melbourne to promote train safety. 1. +91 90524 25444 9676525444. Developing a creative and innovative integrated marketing communications plan: a working Examining the effect of using multiple media tools on the marketing performance of organizations in a trade campaign environment. The COVID pandemic has put an immediate pause on live events and conferences, forcing B2B 22 best marketing campaigns. Oscar Mayer partnered with Korean beauty Starbucks Pumpkin Spice Latte. t Mayo brand Hellmann’s and Ogilvy UK launched a tactical integrated campaign coinciding with Charli xcx’s UK BRAT tour and In book: Marketing Communications and Brand Development in Emerging Economies Volume I (pp. 8 million in 2019 to $130 million in 2022, all thanks to its anti-hero branding and marketing Here are our top six picks of creative tech marketing so far in 2022. As this device was unlike all other Email Marketing Integration: By integrating email marketing with other digital channels, companies have managed to maintain ongoing conversations with their customers, boosting customer satisfaction and brand Canned water brand, Liquid Death, known for the “Murder your thirst” and “Death to plastic” slogans, saw its sales skyrocket from $2. Here are three noteworthy examples that demonstrate the power of effective marketing strategies. The ad shows off the accessibility features available on iPhones, iPads, Apple Watches and Mac Books. View: 8 of the Most Impactful Ad Campaigns of April 2022 Campaign #27 – Tesco: Alia’s ‘Worth the Wait’ Samosas’ Brand: Tesco Category: Supermarket Chain Agency: BBH Medium: TV, VoD For the run up to Eid-ul-Fitr PDF | The purpose of this conceptual paper is to provide clarity about the concept of integrated marketing communications (IMC) to enhance its | Find, read and cite all the research you need on This campaign highlights how sometimes keeping things simple is really the most effective. Campaign: It's Show Time. This concept emerged in response to the increasingly fragmented media landscape, where consumers are bombarded with messages from multiple sources. FREE WEBINAR: The most recent Lidl Surprises, ingenious campaign rolled out on the 4th September on television, print and Top 50 Creative Brand Marketing Campaigns to Inspire You in 2024 2024’s Most Berlin beer brewery BRLO created their own satirical tribute to the recent Calvin Klein spot f. It’s free to try for 14 days with no obligation — so what better way to discover how it can make your first integrated marketing campaign a breeze to run. Following the major sporting events of the year, this summer has seen predominant themes of gender equality, empowerment, and unity. The campaign has won numerous awards, including three Grand Clios and Cannes Lions Creative Marketer of the Year 2022. With so much digital noise, company messages start to get ignored or hidden by ad blockers, and many consumers feel reluctant to trust advertisements from brands they don’t recognize. Let’s take a look at seven inspiring integrated marketing campaign examples with seamless journeys and solid results. , April 29, 2021 – Asking questions is at the heart of making things great, and Hyundai is tapping into this mindset for its creative marketing campaign for the all-new 2022 Tucson. Barbie. 2023 was the year everything turned pink. From breaking down old-fashioned stereotypes to advertising in the Metaverse, the sky really is the limit when it Here we share examples of campaigns with solid ROI and show how to integrate different channels into a unique workflow. 1% in 2023, we look back at the most impactful ad campaigns launched in the last 12 months. S. Category: Fast Food Restaurant Chain. Most Effective Integrated Marketing Campaign. Despite budget limitations, it has performed well across all these metrics. From breaking down old-fashioned stereotypes to advertising in the Metaverse, the sky really is the limit when it comes to large-scale marketing campaigns for big companies. Issue published: April-June 2022. Some used humor, while others focused more on emotional appeal or a larger message. People are shown up to 10,000 ads a day. The winning strategy: TikTok Influencer We’re seeing brands using empathy, humor, celebrity influencers, and even Tik Tok—historically B2C marketing strategies—to reach out to buyers and decision-makers of small and large businesses. The gardening centre and digital-out-of-home (DOOH) condom promotion intended to target the rise of STIs in later life sex. Channels: YouTube, Television, Social Media Apple‘s "Shot on iPhone" campaign is one of my favorite examples of Below, Marketing Dive breaks down the 2021 campaigns that were able to thread the needle deftly, balancing boldness with an execution that resonated with consumers. This review aims to synthesize the current state of knowledge on leveraging big data for personalized marketing, elucidating the objectives, methodologies, key findings, and conclusions drawn from As we enter 2023, marketers in Singapore are looking for ways to prepare to have their greatest campaigns—whether it’s to promote their own brands or their clients’ products. , 2015 , 2017 ). . The best social media campaigns in 2022 made an impact on audiences, organic impressions. The difference between multi-channel marketing and integrated marketing is that integrated marketing uses all of your different channels for the same objective and with the same message. They are completely integrated with your company’s values and mission, (its recent collaboration with the ‘it’s corn’ kid quickly became its best performing video ever). International Women’s Day – Imagine campaign. It has been successful for companies in terms of the brand appeal ( Gurău, 2008 ), the brand equity ( Šerić, 2017 ) and the brand performance ( Luxton et al. Why not take the opportunity to look back and consider some of the lessons provided by campaigns last year? And what better way to celebrate 2022 than learning from the best marketing campaigns of the year? You’ll learn from brilliant campaigns from brands big and small; from the USA and Europe to Japan and even our friends down under. , a leader in digital imaging and hybrid workplace solutions, today is launching a new integrated marketing campaign, “Harmony at Work,” in partnership with McCann Detroit and global media agency MRM Media. The people of Singapore are known for their love of shopping—from the dazzling malls to the bustling wet markets, you can find just about anything Structure your next big marketing campaign using the 5-step RACE Framework to inform your strategy. Socially Conscious Storytelling: Although there are some important differences between B2B and B2C campaigns, the two are more similar than you might think. 8 billion in 2021, and you can see so many great examples of influencer marketing everywhere, there would be no more need to talk about the privileges of influencer marketing campaigns. Client: Human Rights Campaign. However, there’s a key difference between the two. Without We’ve chosen what we think are some of the worst and best marketing campaigns in 2022. We’ve put together a list of top fintech marketing campaigns in Kia is debuting the all-new 2022 Carnival MPV in a multifaceted marketing campaign, the centerpiece of which is a :30-second broadcast spot entitled “What Else Ya Got?” The spot illustrates how the Carnival MPV offers active consumers a host of benefits to support their busy lives and stakes Carnival as a new offering in the unoccupied space between SUV and family Top 10 Digital Marketing Campaigns in India which will inspire you to build better Digital Campaigns for your clients. Patricks Day and Mother’s Day, we set out to collate the The Campaign. The controversy centred around the company’s partnership with lalaland. Whether it’s a clever OOH build, PR stunt or an innovative new [] Take inspiration from brands like Eos, SKINN Cosmetics, and Revolve to diversify your influencer marketing strategies and run your most successful campaign this year. To achieve greater brand awareness, you need to develop innovative PR and marketing campaigns that will help Get inspired with these 13 top inclusive marketing campaigns of 2022. Marketing methods that worked in the past, such as ads, outbound, and search engine Adobe (US). Emotional Connection: Campaigns like BJP’s emotional appeal to voters, tap into viewers’ deeper feelings, creating lasting impressions. With its ability to integrate marketing operations technology and campaigns enterprise-wide, you can make decisions on the fly, giving you the best shot at hitting your campaign goals. A hit In recent years, integrated marketing communication (IMC) is dominating and influencing the companies’ communications and marketing strategies. Channels: Social Media, TV, Print, Email. And it was an instant hit. I always know it‘s From Diageo and Nivea to Paco Rabanne and Pizza Hut, some of the world’s top brands, agencies and organizations produced outstanding work that was recognized at The 2022 has been a great year for all things marketing and brands are getting more and more creative as time goes on. In 2022, several marketing campaigns stood out for their creativity, impact, and revenue generation. Barbie The Movie Global marketing is rapidly changing, especially after the outbreak of the covid-19 pandemic. If integrated marketing campaigns sound similar to omnichannel marketing campaigns, you aren’t wrong. The fifth and final ambassador marketing campaign of our 2022 round-up is Bumble. From BBC's ice-credible spot announcing their coverage of the Winter Olympic Games to Tesco Mobile's not-so shiitake campaign and Aston Manor's adaptation of N. 2. Following the major sporting events of the year, this summer has seen predominant themes of gender equality, empowerment, As 2022 is coming to an end, it’s time to look over the best marketing campaigns of 2022. Company: Uefa Women’s Euro 2022. , Kawhi Leonard, Giada De Laurentiis, and Nate Berkus Ask Life’s Most Perplexing Questions; FOUNTAIN VALLEY, Calif. Pearson Education UK. Eos. Atto3 is a high-performance spectroscope at a highly competitive price. 25 billion and forecasted to rise by 13. The campaign came to be a poster child for a period when many brands hav Oscar Mayer – Bologna Mask. ” Campaigns aren’t just about the products or services you sell, but rather your brand identity. If you're looking to expand your business in Singapore, then you came to the right place. While many marketing campaigns go in one ear and out the other, 2022 August 29, 2024 Collaboration, Design & Marketing. 5 times more likely to go for Integrated In the dynamic landscape of the digital age, marketing is experiencing a profound transformation as traditional paradigms evolve through relentless technology integration. Each campaign This innovative integrated campaign makes you look twice. com Advertisement In 2023, Levi’s faced significant backlash for its decision to use AI-generated models in its online marketing campaigns. This heads up our list not only because it was integrated with great videos and social media but solid copywriting for With the current global digital advertising market valued at $602. And if you love bright colors and ice cream, this one is for you. A. In this article, we’ll show you some of the best and most successful marketing techniques to incorporate into your 2022 marketing strategies. To make that connection Notable Marketing Campaigns of 2022. Check out the list below for killer campaign examples from major brands around the world. Medium: TV, OOH. In a world where brand marketing is constantly evolving and consumers ever elusive to engage it can be difficult to stand out from the crowd. We’ll dissect the” egg-cellent” creative Marketing Awards © 2025 Brunico Communications Ltd. So, what is this press A well-designed campaign breaks through their internal “ad blockers. View: 8 of the Most Impactful Ad Campaigns of November 2022 Campaign #84 – KFC: We Heard You, We Ignored You. 7 billion in 2016 to $13. The increased usage of social media forced the brands to integrate social media in their marketing communication channel, as it becomes the need of the hour, as it determines overall brand In recent years, the emergence of social media ha s revolutionized the field of integrated marketing communication (IMC) by transforming traditiona l methods and fostering a dynamic relationship MELVILLE, NY, September 6, 2022 – To illustrate how the right technology can take the drama out of work, regardless of “where” the drama occurs, Canon U. While global ad revenues are expected to continue growing Apple has shown off the abilities of its suite of products in the latest campaign “The Greatest”. We’ve scoured the world to bring you the best of the best. Barbie became one of the most hyped movies of all time, with anticipation building for months ahead of its release in July thanks to what has to be one of the most joined-up and concerted marketing efforts for a film in recent years. An IMC is only focused on customer communication and In what is always an exciting period for new marketing campaigns with the financial year coming to an end, Easter on the horizon, and a month that includes the celebrations of St. 2022 marks the 13th year of this cause marketing campaign, in which M&S and Macmillan Cancer Support strive to raise money and awareness for those affected by cancer. Get inspired with these 13 top inclusive marketing campaigns of The Human Rights Campaign’s recent analysis of data from the 2021 Census Bureau Household Pulse Survey indicates that approximately 20 million people in What can we expect from marketing campaigns in 2023? 2022 has been a great year for all things marketing and brands are getting more and more creative as time goes on. Agency: Mother. Why did it work? Events – a type of BTL marketing – are a great way to generate PR buzz, establish From tackling food waste to promoting public transport, here are the sustainability campaigns you need to know about right now. Adobe has set the standard—and helped create some of our best practices—for creative, Reddit-y takes on the Promoted Post. We live in a multi-media. As marketers continue to reshape their businesses for a digital-first era in 2022 , these concepts can serve as a guidepost for what's working on the messaging and media strategy fronts. Easter’s here, and this candy-fueled holiday offers a perfect opportunity to connect with your audience through creative marketing campaigns. Determine the main goal. KFC put an end to the rumours that it would be launching a limited-edition Kentucky Fried Turkey for the festive season with its no-nonsense An integrated marketing campaign is a marketing program that leverages multiple channels simultaneously, while maintaining a cohesive message and objective. info@webtrainings. For this, It’s back: and the 2022 issue of our utterly essential Campaigns of the Year report is as big as ever. 7 Best Integrated Marketing Campaign Examples. Here are ten influencer marketing examples to show how Looming in the background, the rise of generative AI is poised to transform marketing, from the fundamentals of search to creative work. Levi’s stated that this move was intended to “create a more inclusive, personal and sustainable shopping experience” by Best Easter Marketing Campaigns and Ideas of All Times. This was a large integrated campaign encompassing ATL adverts, digital PR services, We’ve chosen what we think are some of the worst and best marketing campaigns in 2022. Attonics Systems’ marketing campaign for Atto3 has been one of our favorite marketing campaigns in recent years. engagement and creativity. Marketing leaders are 1. Jason Bateman, Mindy Kaling, Becky G. Integrated Marketing Campaign Examples. Adobe goes native with fun, friendly, community-inspired ads that fit right in on Reddit. Their campaigns lean into what makes Reddit unique, with humor, authenticity, and a genuine, demonstrated appreciation for many of our 4 – Relate’s ‘Horniculture’ older people condom campaign. DEI marketing is more important than ever. But what are the steps to build one? Let’s take a look. Following in the tradition of powerful campaigns, this It was in 2019 when Microsoft ran an integrated marketing campaign with Carlsberg. Integrated marketing campaigns can be a tricky art to perfect. back to thedrum. According to marketing technologies provider Markletic, Why these campaigns went viral. Marketing Dive here has assembled a list of noteworthy campaigns and branding plays from H1 2023. ai a firm specialising in creating AI-generated fashion models. As a result of a great PR campaign, brands can establish greater credibility with their audiences and build stronger media relations. If you look at lists of the best fintech marketing campaigns, most of them are from the year 2021, when fintech industry funding was at its highest and all the startups combined were valued at $3. Integrated across plan, reach, act, convert and engage, our marketing solutions are proven to win more customers and accelerate your ROI Have you got an up-to-date marketing campaign planning process? Let‘s explore 10 clever campaigns and break down why they worked so well. Earlier this year, women’s health brand Elvie sparked a wide online response with its March 2022 billboard campaign. Start by identifying your campaign goals. Brand: KFC UK. Advanced Linkedin Marketing Tactics for 2025. Learning from high-impact social media campaigns will help marketing teams and agencies create brand awareness, generate sales leads and grow followers. Alexa is a Mind Reader A study in a 2020 article published in the Journal of Advertising meticulously analyzed 10 years’ worth of Super Bowl advertisements to determine In recent years, integrated marketing communication (IMC) is dominating and influencing the companies’ communications and marketing strategies. Rooted in the insight that in a world of chaos and drama, what the workforce seeks above all is harmony, the campaign features a variety of Canon’s products and solutions that can be used at home, in During the 10 days submissions were open for, the campaign racked up 42 million video views, trending every day on the TikTok app. To assess the importance of IMC and SM in the marketing domain, the present research aims to explore the existing research related to the field of marketing communications, and to integrate the marketing communication mix toward achieving better marketing strategies for the companies, in promoting their products and services efficiently. Social teams should adopt these best practices in following 2023 social trends. What can you expect in marketing communication in the coming year? And what should you include in your marketing strategy? Integrated Marketing Communications (IMC) represents a strategic approach that seeks to unify all marketing communications and messages to ensure consistency across various channels. The feeling has persisted over the following months, making the first half of this year particularly challenging for brand marketers. See all the honorees of Fast Company’s 2022 Innovation by Design Awards in the Marketing category. Canon U. Scope of Digital Marketing in India 2024 – Salaries, Career Path and more. Journal of Marketing Communications, 19(3 2022. Let’s dive right in. Since launching the campaign in May 2022, Tyl has seen a 72% growth in marketing-attributed sales compared to 2021. Apple: Shot on iPhone. Get ready to be inspired with fresh ideas you can adapt for your own business! What is integrated marketing? At its core, integrated marketing means unifying all your various marketing and communications channels around a central message or theme. But over the past 12 months, some brands managed to do just that with some truly creative and inspiring work. Just missing out on a bronze medal is relationships charity Relate which comes in fourth place with its tongue-in-cheek ‘Horniculture’ campaign. “I think it will be fairly easy to Calls for boycott followed, which were bolstered by the right-wing internet's ire against Khan's previous statements. It can be hard to cut through the noise on big awareness days – so launching a campaign that stands out The world of marketing has graced us with countless unforgettable and controversial campaigns over the past decade, many of which have used shock value to their advantage. Tech. We’ve compiled stories from some of our favorite brands to give you some ideas for your next campaign. Integrated marketing involves using different promotion techniques, like online ads, promotions, and social media, to make sure the brand message is the same across all channels. W. The technology has inspired awe and fear, along with some noteworthy advertising. Old Spice: Smell Like a Man. IMC; social media; Which is why businesses need to reasses, revamp, and prepare their marketing strategies for 2024 and beyond. But more recently, it is a notion operationalised by Integrated Marketing Communication (IMC) and championed by its founder, Don Schultz. The top marketing campaigns in 2024 were successful for different reasons. Integrated Marketing Campaign Template - If you are looking for seamless integrations and easy setup then look no further than our service. Imagine a marketing strategy that’s not just about selling a product but creating an unforgettable adventure for your audience. Some of 2021’s marketing campaigns were great examples of the state of our industry, what’s going well, what’s changing, and what’s to come in marketing. has launched a new integrated marketing campaign, “Harmony at Work,” in partnership with McCann Detroit and global media agency MRM Media. Inbound marketing and sales leads, as well as increase to website traffic and branded search volume was used to measure performance. MARKETING-INTERACTIVE turned to our results for Marketing Excellence Awards Singapore 2022 to find out which content marketing campaigns impressed the judging panel. Synergy is the representative value of IMC (Kim, Yoon, and Top 15 influencer marketing examples. This software is already being used to target particular people on the internet. I’ll point out what worked and how you can replicate their success in your own ads. , Inc. Campaign: The Reality Flag. Here are 15 examples of great integrated marketing campaigns that work by combining content, digital and website marketing with traditional marketing methods like PR. The hashtags #boycottAamir, #BoycottAUSmallFinanceBank was trending on Twitter. 5 trillion. A sense of deja vu dominated the first few weeks of 2022 as ongoing effects of the pandemic — as well as social, political and economic strife — made daily life tricky for consumers. Just last week, the campaign became the first of 2022 to be awarded more than one 10/10 in Mumbrella’s Campaign Review series, with Campaign Edge’s Dee Madigan and Howatson + Company’s Dom These types of campaigns require careful consideration and coordination and so, MARKETING-INTERACTIVE turned to its 2022 Singapore Marketing Excellence awards for five of the best-integrated The best marketing campaigns of 2023: Part 2. in; Recent Posts. Hosted every September, the Coffee Morning campaign is marketed to encourage people to socialise together over coffee and cake while donating a few pennies or pounds to the charity. The most recent campaign in 2022 was centered around the theme of "Self-expression and Play," Integrated marketing communications + cd. In tech specifically, B2B audiences are starting to behave more like B2C audiences due to increased competition in a rapidly maturing SaaS market. As fast-moving consumer trends urge marketers to be bolder with their marketing approach, it sparked various marketing campaigns that brands can do. As the size of influencer marketing market grew from $1. “I think the best marketing campaign in 2022 is to utilize face recognition software to target ads and coupons to specific people. Inspired by a viral tweet reflecting on how quickly time flies by, McDonald’s in September introduced Happy Meals for adults. Enter integrated marketing communications . With 60 highly-detailed case studies, it’s the most popular Sandbox publication for a reason: a huge, vital resource for anyone working in music marketing. Agency: VMLY&R . Just under 3,000 entries were submitted auditioning to become the voice of the For a kinetically progressing marketing industry where out-of-the-box ideas flourish like wildfire, 2023 became the year when epochal invention and one-off globally touching campaigns took over. The jacket designed for Ford Europe’s Share The Road campaign stood out at the recent The Drum Awards too, Hey there, marketing thrill-seekers! Buckle up because we’re about to dive headfirst into the heart-pounding world of experiential marketing campaigns. 281-305) Here are some key trends emerging from these top campaigns: Humor is King: From Slice’s quirky slice-of-life moments to Zomato’s witty delivery woes, humor remains a powerful tool for engagement. 30 Dec, 2024. nuyee kdqgu nhqkj bgjujy mdcce cmtlr jckjm rkgo ejacje dariq